Every story, in one place.

Search the archive, or filter by topic and writer. Notes on web engineering, motion, product and design from the studio.

Posts by Edwin Paul

Showing 1–6 of 6 posts

A step-by-step checklist for keeping your rankings, links and traffic intact when you launch a new website.

Edwin Paul · 29 Jul 2025 · Product · 7 min read

What LCP, INP and CLS actually measure, why Google cares, and the fixes that make the biggest difference.

Edwin Paul · 8 Jul 2025 · Engineering · 6 min read

How we decide when animation helps a product, and when it just gets in the way.

Edwin Paul · 12 Jun 2025 · Motion · 6 min read

The performance budget, image pipeline and loading strategy behind our recent builds.

Edwin Paul · 20 May 2025 · Engineering · 7 min read

Why we built SaneCMS, and what it changes for clients after launch day.

Edwin Paul · 8 Apr 2025 · Product · 6 min read

Storytelling patterns that turn a long page into an experience people actually finish.

Edwin Paul · 14 Mar 2025 · Design · 7 min read