Every story, in one place.

Search the archive, or filter by topic and writer. Notes on web engineering, motion, product and design from the studio.

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Showing 1–6 of 6 posts

A step-by-step checklist for keeping your rankings, links and traffic intact when you launch a new website.

Edwin Paul · 29 Jul 2025 · Product · 7 min read

What LCP, INP and CLS actually measure, why Google cares, and the fixes that make the biggest difference.

Edwin Paul · 8 Jul 2025 · Engineering · 6 min read

How we decide when animation helps a product, and when it just gets in the way.

Edwin Paul · 12 Jun 2025 · Motion · 6 min read

The performance budget, image pipeline and loading strategy behind our recent builds.

Edwin Paul · 20 May 2025 · Engineering · 7 min read

Why we built SaneCMS, and what it changes for clients after launch day.

Edwin Paul · 8 Apr 2025 · Product · 6 min read

Storytelling patterns that turn a long page into an experience people actually finish.

Edwin Paul · 14 Mar 2025 · Design · 7 min read