The latest
Website redesign SEO checklist: relaunch without losing traffic
A step-by-step checklist for keeping your rankings, links and traffic intact when you launch a new website.
Edwin Paul · 29 Jul 2025 · Product · 7 min read
Read the storyThe Sanephix Journal
Notes from the studio.
Thoughts on engineering, motion and building for the modern web.
Editor's picks
View all →Engineering
Core Web Vitals explained for people who are not developers
Edwin Paul · 8 Jul 2025 · 6 min read
Motion
Motion that earns its place
Edwin Paul · 12 Jun 2025 · 6 min read
Engineering
A perfect Lighthouse score without the compromises
Edwin Paul · 20 May 2025 · 7 min read
Product
Headless CMS for teams who hate CMSs
Edwin Paul · 8 Apr 2025 · 6 min read
Latest
6 storiesCore Web Vitals explained for people who are not developers
What LCP, INP and CLS actually measure, why Google cares, and the fixes that make the biggest difference.
Edwin Paul · 8 Jul 2025 · Engineering · 6 min read
Motion that earns its place
How we decide when animation helps a product, and when it just gets in the way.
Edwin Paul · 12 Jun 2025 · Motion · 6 min read
A perfect Lighthouse score without the compromises
The performance budget, image pipeline and loading strategy behind our recent builds.
Edwin Paul · 20 May 2025 · Engineering · 7 min read
Headless CMS for teams who hate CMSs
Why we built SaneCMS, and what it changes for clients after launch day.
Edwin Paul · 8 Apr 2025 · Product · 6 min read
Designing for scroll, not for slides
Storytelling patterns that turn a long page into an experience people actually finish.
Edwin Paul · 14 Mar 2025 · Design · 7 min read